First, Juhuasuan joined hands with many brands to increase the amount on the basis of tens of billions of subsidies, and launched the "Genuine Crazy Supplement Festival", focusing on genuine official subsidies. Then, Pinduoduo also launched the "Ten Billion Subsidy Festival", and still worked hard on branded products such as Apple, Dyson, Sony, and Huawei. Juhuasuan and Pinduoduo, choose to face each other and fight close to each other in the same time period (8.6-8.8), full of gunpowder flavor. Although both are subsidies for festivals, the two have different considerations.
For Pinduoduo, the "Ten Billion Subsidy Festival" continues its consistent strategy of "bringing subsidies to make the brand"-that is, trying to make the Fax List platform and the brand associated with subsidies for big-name products, tearing out the "middle and low-end products". "E-commerce platform" label "breaks the circle" upwards. For Juhuasuan, it is a continuation of the strategy of "sinking with the brand and bringing new increments to the brand side". By cooperating with official brands to subsidize, it can reach more sinking users. And this short-handed handover is just the "tip of the iceberg" in the intensifying platform war between the two.
Pinduoduo goes to the left, Juhuasuan goes to the right, where does the brand stand? The focus of subsidies on the two major platforms this time is still on big-name hot-selling products such as Apple, Dyson, Huawei, and Xiaomi Wuliangye, but the official participation of the brands varies. In terms of Juhuasuan, many brands participate in the form of officially authorized stores or flagship stores; and in Pinduoduo's "Ten Billion Subsidy Festival", the platform plays more roles, and many brands, as always, turn a deaf ear, as if it has nothing to do with them.