Analyze the competition Have you ever known a professional sports team that didn't research and analyze their competition before the big game? Probably not, because if they didn't they wouldn't be a professional sports team! Understanding your competitor's strengths and weaknesses can give you valuable insights that you can leverage to give yourself a valuable edge. Advertising Continue reading below Your competition can teach you several things: Which keywords are important: If your competitors are targeting specific keywords, there may be a reason for this. While you don't want to take everything a competitor is doing and duplicate it, you do want to be aware so you don't miss out on anything of value. Incorporate the keywords they target if you determine they add value and drop the rest. Messaging that resonates with your audience: the same goes with messaging. Competitors can get insight or an angle on what messaging works and what doesn't.
Review their content, titles, and fax list descriptions to see if there's anything you might have missed. Use what you can, but don't be an imitator. How hard it will be to top them: When it comes to top rankings, search engines always score on the curve. This means you just have to outperform the competition. But it requires being aware of what they are doing. The more a competitor is focused on online marketing, the more focused you need to be as well. You don't always have to face each other. If you're not ready for the pro leagues, start easy and work your way up. Don't expect to rank well for the most competitive phrases if you're not ready for that kind of competition. Start with lower fruit and build your presence and authority before tackling the pro league champions. Focus on brand image How To Maximize Your Search Rankings | SEJ Name recognition plays an important role in getting search rankings and clicks from search results.
You may never be the Oreo brand, the Nike brand, or Amazon, but that doesn't mean you can't become a recognized authority. Advertising Continue reading below Social media and content marketing play an important role in building brand awareness. Use will find useful. The more they read your content, the more likely the audience will remember you when searching for the products or services you provide. Social media marketing helps promote this useful content, but more importantly, it opens up opportunities to engage with your audience. It's one thing to see an ad on TV over and over again. This is another time you can speak directly with a company representative at any time. Social networks allow you to make friends with your customers. Instead of just being a corporate face, you become a useful intermediary.