Due to high roi, email marketing is feeling the love. But that's not the case for many email marketers, who feel undersupported, underappreciated and misunderstood. The heart of many marketers' frustrations revolves around resources, in terms of technology, people, and time. More than a third of marketers say their email programs are "Underfunded" or "Very underfunded," according to litmus' 2017 state of email survey, which was conducted by more than 3,500 marketing professionals. Email program resourcing not surprisingly, the level of email program resources reported by marketers is highly correlated with the level of email program success reported by marketers.
Companies must therefore consider whether they are investing enough to be competitive. Well-resourced and very well-resourced email programs are 91% more likely than company mailing list others to be successful or very successfu real commitment to funding and funding the technologies and teams that make a world-class email marketing program possible,” says melissa shaw, co-ceo and co-founder, shaw + scott. Ryan phelan, vice president of marketing insights at adestra, agrees. “executives don't understand the channel and what it can accomplish,” he says. "Here's my question for executives: if you make this much money with little or no investment in email above operating costs
How much more could you make if you really invested in it?e president of client strategy and creative services at red pill email, says she sees organizations that aren't performing well making 100% roi when they could easily increase that return to 200. %, 300% or more with a little more investment. . And jose cebrian, vice president and general manager of email and mobile messaging at merkle, joked, "I don't think I've ever seen a company overfund their messaging team." there is therefore very little risk of overinvesting in email marketing. Understaffed while the email program's overall resources are considered inadequate by many, staffing levels are even trickier. According to litmus surveys, the majority of marketers say email marketing is understaffed or severely understaffed in their business. Email marketing staffing levels