The 404 "Page Not Found" error can be optimized. You can make it interesting and as useful and user-friendly as possible, without spoiling the overall impression of your product. With the right approach, the error page will be your advantage.Everything must be perfect on a site, even non-existent pages. The 404 error spoils the impression of the site and reduces traffic because users simply close the tab or go back to search engine results to continue searching for answers to their questions.What is a 404 errorThe 404 Not Found response code means that the user is trying to follow a link to a page that either does not exist or has been moved to another address. An unoptimized 404 error page looks like this: Error 404 standard templateOr, if we try to access the page from Google search:Error 404 when moving from Google
This problem can occur for several reasons:1The error occurred in the link to the page (URL).2The page has been deleted.3The page address has been changed.4The server is not working properly.In most cases, site owners, especially larger ones, may simply Cyprus Mobile Number List not be aware of the existence of this error. The more pages there are and the more complex the structure, the easier it is to make mistakes in the link configuration. To analyze and check the "bitness" of links, you can use Serpstat's "Site Audit" service. It will analyze all the internal and external links of the site, will specify the availability and the nature of the various problems.To do this, open the list of projects and add a new one.
Enter the domain of the site in the window that opens. The name will appear automatically, but you can change it. Then click "Create" and run the audit.Adding project to Serpstat for SEO auditAfter that, a window with control settings will appear on the screen. You can set your limits on the number of scanned pages, scanning speed and duration. It is better to choose the automatic scanning speed so as not to overload the site.After the setting is complete, you can start auditing. Its duration depends on the number of pages and links present on the site.The check result will include any 404 errors that were detected. They are collected in a table in the error summary. In the same table, you can see the description of the problem and the ways to solve it.Site audit in SerpstatAlso, the service will display the overall optimization level of the domain, the verification depth graph and other indicators.
We don't always know at what exact address the error is, and if there is one. Also, the problem often arises because the user enters the wrong address. Thus, it is better to be careful and think in advance what the 404 "Page not found" error will look like if something goes wrong.What should be on the 404 error pageThe page must be both interesting and useful for the user. The 404 error template should be creative and fit into the overall concept. Also, a lot depends on the specificity and orientation of the site. The page should have a short text with the situation explained to the user.Developers have a different approach to creating a 404 page, its functionality, and its design. For example, online stores often insert a search box so that the user can immediately continue to search for the necessary products and does not have to go back. You can leave links to similar products.The information and entertainment portals contain links to other materials. It is desirable that they be thematically related to what the user is looking for.In this case, you need to know the exact page the user tried to go to in order to offer them a similar product or material. You can easily do this if the URL contains a category or a section.Designers often add interesting animations or even mini-games.
From our own experience, we can say that such methods of distracting users from the negative work 100%. Here is the collection of original page design options for 404: Sometimes developers redirect users to the main page or other pages of the site, without any explanation. You shouldn't do this. As a result, the user starts nervously touching the same element hoping to always go to the desired page, but constantly gets the wrong place.It is better to explain to a person that such a page does not exist, or that they have moved and offer something in exchange, for example, similar material, the possibility of continuing the search or interactive content.why it mattersProperly recording this error directly affects the trust of a potential customer or reader. If users often come across the 404 not found error and immediately leave the site, we are not only losing traffic. We give our competitors positions in the list of search results.Search engines track user behavior on sites. A permanent loss of traffic means that the resource does not work properly and does not bring any benefit. The optimized 404 error page builds user loyalty and offers something useful in return. Thus, a positive effect on the ranking.How to Create a 404 Page