9. Project price Determining your projected costs can be the most difficult part of your proposal. Agencies must determine a price that will be worth taking on a project without disparaging a client, and must consider many different costs that can add up. However, you also need to price yourself competitively. Companies almost never disclose their department's total budget, and you can easily quote something that's well beyond their means. Conversely, agencies can easily quote too low. Pay special attention to working out your cost. Calculate it well and fairly. Don't sell yourself short, but don't go over it. You need to be critical and deliberate to make sure you provide a figure in their proper place. 10. Appendix The appendix is the perfect place to offer a more detailed explanation of various terms and processes.
Eliminate details, provide more context and clarity, define the terms you've used throughout the proposal, and end your proposal on a powerful, punchy note. Want more information on company growth? Sign up for the daily dose of Design Rush! How to formulate different answers for different propositions We've looked at what every RFP response should have, so next on our list is how to adapt it to the type of project. Although the . Marketing When pitching your digital marketing services to a client, focus on hard data from your previous campaigns. What exactly Color Correction Service did you do for your clients and how did you achieve these results? In-depth case studies can easily be created, especially with access to social media campaign results, Google Analytics and other tools. Use them to your advantage. Creation of websites Focus on your wallet. If you're asked to send a response to an RFP proposal for web design work, it's best to let the links and images do the talking, especially if you have examples of solutions you've created for previous clients who are for the same purpose or sector. as sender of the RFP.