Brand trends are approached differently in 202020. Intense competition and constant technological innovation have changed the brand concept forever. Today, this goes far beyond simple visual differentiation. It encompasses Image Masking a whole new set of elements – social awareness, authentic customer relationships and community-centric communication. Building and growing your brand involves understanding and implementing new brand trends. Don't have time to read this? But still want to implement the latest branding trends into your marketing efforts? Consider working with a digital marketing company. Do not hesitate to contact us for a free Image Masking consultation to see if working with a company is the best solution for you. Do you have a minute? Then here are 10 brand trends your business should capitalize on in 2020. Top 10 branding trends for your business 1.
Personalize your brand Customers relate to people, not products. If they can relate to your brand in a more personalized way, they are more likely to trust it. You need to build genuine relationships with customers rather than just trying to sell to them. They Image Masking are looking for a personalized experience. Storytelling is an important part of branding. Subaru does more than sell cars in its advertising. Each ad tells a story about an adventurous lifestyle. In one ad, a blind artist who works at Camp and Retreat Enchanted Hills in Napa, California, guides sighted people on the trails. Subaru Image Masking wanted to find someone who didn't just play the part - they wanted the story to be authentic. They know scenes of him urging people to listen to the echoes of whale song and feel the wind will resonate with viewers. You need to think about the brand Image Masking personality you want to project. What is your unique voice? Your customers must recognize a human being behind the brand. They want to feel a human connection.
Many companies are automating processes today, but automation cannot dominate. Mixing it with personalization is vital. Another way to humanize your business is to take people behind the scenes. It can be as simple as sharing Image Masking employee stories on social media. Disney goes way beyond that in its “Behind the Scenes” tours, exposing consumers to “magic” and showing an invisible side of the business. 2. Use chatbots and other immersive technologies New technologies, like chatbots, are transforming the way businesses interact with customers and bringing Image Masking new brand trends to the horizon. However, chatbots are no longer considered a new trend in the marketing industry.